So, you’ve decided to start rebuilding your website. Perhaps you’ve recently updated your product or gone through a brand refresh. Any reason you remodel could be a huge success or a total failure. It may also be a time-consuming and exhausting process, which is why every redesign must begin with a clear vision and/or problem to solve.
If you do a better job of establishing that purpose right from the start, your redesign will be more effective, and the process will run more smoothly.
Free Workbook on How to Plan a Successful Website Redesign
This ARTICLE will help you carefully plan your website redesign and ensure that it is a huge success rather than a failure, whether you are working with an agency, redesigning your site internally, or proposing a redesign to company stakeholders.
Many businesses prefer to upgrade their websites to attract more visitors as their company grows. Some companies invest money on a website redesign as part of a larger rebranding strategy. Whatever the reason for your company’s interest in a website redesign plan, the project itself is a massive task that must be completed successfully given the importance of your website to your marketing and brand image.
According to recent research, 50% of consumers believe a company’s website design is critical to its overall brand. Many visitors value your website’s content just as much as the products you sell.
When Should You Redesign Your Website?
According to Business 2 Community, a website typically lasts 1.5 to 2.5 years. Because design trends change as technology advances, this is the normal amount of time that a redesign will feel “fresh” and competitive. However, that time frame is really a suggestion, and you must choose what works best for your own company.
The frequency with which websites are redesigned is determined by the following factors:
• The frequency with which your goals or brand change. When you’re ready for a new website, think about if your current one still accurately represents your company.
• The budgeted amount for design and development. Do you have any compelling reasons to spend the funds on our website right soon, or can a site redesign wait?
• The length of time your website remains fast and responsive. Try browsing the site yourself to see whether you can easily discover what you’re searching for without encountering any issues or having to wait for pages to load. With roughly 50% of websites receiving four to six page views each visit, your site’s navigation and speed are important.
• Your website’s functioning. Consider the following: “Is the traffic to this site converting at a reasonable rate? Do visitors stay on the website for an extended amount of time or do they leave quickly?”
• Changes to the industry. For example, when Google announced a shift to a mobile-first indexing strategy, it became critical that websites be mobile-friendly or risk losing Google’s organic traffic.
Visitors or customers go to your website to learn more, read information, or make a transaction. As a result, it is prudent to plan of time before committing to a website redesign.
Your website redesign strategy may take longer to create than the actual overhaul. If you’re not sure what to include in your website redesign strategy, start with the steps below.
· Benchmark the performance metrics you presently use.
Before you begin the website redesign planning process, make a list of your current performance indicators. This can help you understand how your current website is functioning and which metrics you can improve with a redesign.
· 2. Determine the goals for your website redesign.
What was the “why” behind your website redesign? There should always be a compelling reason to explore a redesign.
“Well, it’s been a long time since we’ve done one,” or “My competition just did a redesign,” aren’t sufficient explanations on their own.
Final thoughts
What is the benefit to me?
is a question that every visitor to your website asks when they first arrive. What will this mean for me?
You may talk to your visitors in their language by basing the appearance and content of your website on your customer personas.
